Context
The Epic app serves as the central digital ecosystem for Vail Resorts visitors, bringing together trip planning, mountain information, navigation, and personalized services within a single experience.
The vision for the project sought to reflect not only the user's functional needs, but also the emotion and context that surround a mountain experience.
The challenge
The experience needed to manage a large amount of information, services, and usage scenarios without creating unnecessary complexity for users.
At the same time, there was an opportunity to evolve the product into a more expressive and memorable experience, capable of conveying the energy, adventure, and emotion that define mountain culture.
The approach
The work focused on refining and evolving the existing experience through principles of simplification, visual hierarchy, and expressiveness.
The interface was reorganized to improve navigational clarity and reduce visual noise, allowing content and key actions to take on a more prominent role.
The visual direction introduced a more immersive approach through composition, scale, motion, typography, and visual cues inspired by the atmosphere of the mountains, strengthening the emotional connection with the experience.
The outcome
The proposal transformed the perception of the product into a clearer, more immersive, and emotionally engaging experience.
The combination of simplification, visual storytelling, and craft helped create a digital experience capable of balancing functionality and expression, bringing the product closer to the aspirational identity of Vail Resorts.
